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Manufacturing Mastery
Read a manufacturer like their CFO does — classify the model, spot the capacity decision early, and structure what competing lenders miss. Get in the Lab and win more deals!
Inside the Course:
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Four Modules of Operational Fluency
From reading a plant like their CFO to deploying it in live conversations — operational intelligence, trigger events, strategic positioning, and tactical execution, built in sequence. -
The Manufacturer Diagnostic
An interactive field tool that profiles any prospect in three reads — business model, capacity zone, working capital stress — and hands you the conversation angles before the first meeting. -
Checkpoints You Have to Earn
No scroll-and-done here. Judgment calls and classification drills gate your progress — you advance by making the read, the way you will in the field. -
The Content Bank
Ready-to-deploy prospecting assets built from the course frameworks — the questions, angles, emails and messaging that turn what you learned into what you send. -
Briefings for the Drive Over
Audio recaps engineered for the truck ride to the plant visit — the whole framework refreshed in three minutes, right before it matters.
Keith Henry
Keith Henry is the Founder and CEO of DealmakerLabs, Secured Research, and Sawbux, a Marketing, Data, Research, and Growth Consulting firm exclusively dedicated to serving the growth needs of B2B Capital Providers and Commercial Equipment Sellers. With 25+ years of experience in debt and equity origination, P&L
leadership, Marketing, and Sales Enablement, his firm brings unique experience,
one-of-a-kind research insights, and breakthrough marketing tactics to power
the growth of its 100+ clients. He has been a featured speaker at over 50 industry conferences across all segments of the capstack. Before leading Sawbux, Keith worked in sales, marketing, and leadership roles at Ryder, GE Capital, and PNC Financial Services, among others.