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Winning Private Practice Healthcare
Private practices are a deal-rich market most lenders never crack — they show up pitching product and lose to whoever got there first. This course makes you the one who gets there first: spot the deals forming in your territory months before any practice starts shopping, win the first conversation as the advisor instead of the third quote, and build the CPAs and referral sources that keep your pipeline full. More deals, better margins, no rate-shaving.
Get in the Lab and do more deals!
Get in the Lab and do more deals!
Inside the Course:
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The Practice Read
Why the margin math runs every decision inside a practice — and the one question that splits every owner into one of two completely different deals. You'll leave this module unable to open with a rate, because you'll have something better to say. -
The Growth Events
A practice never buys equipment. It buys its way out of a constraint — and the constraints come in five recognizable shapes. The full event map, the structure that fits each one, and the honest math that survives the partner meeting with the CPA in the room. -
The Hunt
Six families of public signals, translated to events: the job posting that's really a doom loop, the accreditation filing that's really a service line, the permit that's really a satellite. The stacking rule, the four-axis score, the allocation discipline that sends your morning to the winnable deal — and the standing weekly block that keeps the pipeline from ever depending on the phone ringing. -
The Room & The Engine
The five-movement discovery architecture built around the bottleneck question. The objection map — cash habits, technology scars, partner tables, and the bank line answered with the specialist frame. Then the referral engine: three centers of influence, the currency each one actually runs on, and the close-the-loop discipline that turns one introduction into a career of them. -
The Content Bank
47 emails, 28 scripts, 35+ discovery frameworks, 19 objection responses, proposal templates, and role-play scenarios — the full deployment arsenal, gated behind the final assessment. Earned, not given.
Keith Henry
Keith Henry is the Founder and CEO of DealmakerLabs, Secured Research, and Sawbux, a Marketing, Data, Research, and Growth Consulting firm exclusively dedicated to serving the growth needs of B2B Capital Providers and Commercial Equipment Sellers. With 25+ years of experience in debt and equity origination, P&L
leadership, Marketing, and Sales Enablement, his firm brings unique experience,
one-of-a-kind research insights, and breakthrough marketing tactics to power
the growth of its 100+ clients. He has been a featured speaker at over 50 industry conferences across all segments of the capstack. Before leading Sawbux, Keith worked in sales, marketing, and leadership roles at Ryder, GE Capital, and PNC Financial Services, among others.