The Complete Strategic Advantage: While competitors explain tax benefits and pitch financing features, you demonstrate a sophisticated understanding of new tax law implications and their connection to business strategy that makes prospects think: "This person actually gets what we're trying to accomplish strategically."
This Content Bank transforms every touchpoint into an opportunity to position strategic advisory value rather than commodity financial services.
Here's what's inside
The Tools:
Key Differentiators:
Assuming our people were taking knowledge of the new tax law and turning it into actionable sales activities was a huge mistake. This course and the tools from it are immediately impactful.
EVP, Corporate and Institutional Banking
"Our Small Business Finance team is now well-armed to win by positioning themselves above the rate and commodity crowd. Highly recommend this course and the content tools."
SVP, Director of Sales, Monitor Top 50 Commercial Equipment Finance Company
This is not a rundown of tax law provisions. This is a playbook to use those provisions to drive more sales conversations.
SVP, Chief Revenue Officer